
Grafix Softech S.A's Executive Vice President Juan Bonilla says "Our technical and marketing teams are constantly forging new ground in emerging technologies, and new media. We are dedicated to providing our clients with the most updated marketing tools and systems, coupled with the "best-of-breed"‚ turnkey solutions".
"We have a clear understanding of the E-business requirements and what it takes to be successful in this highly competitive sector. No other company understands marketing to the consumers the way we do,"adds Bonilla.
|
|
 |
|
Online Advertising
Pre-Launch Business E-valuation
Prior to the launch of any marketing campaign with Grafix Softech, we conduct an "e-valuation" of your website and, if necessary, provide suggestions and a strategy to improve the conversion potential of your site. We ensure your site is easy to navigate, that your product is easily accessible for your customers and will implement strategies to increase the conversion ratio of clicks to customers. What might seem like a small change to your site can make a huge difference to the success of your campaign. Our team has mastered this initial evaluation process and our results have proven to be consistently successful.
Targeting
Grafix Softech has forged close relationships with a multitude of websites and we are continuously researching and negotiating new alliances ® thus making our network one of the largest in the industry. This wide reach gives us the ability to target customers specifically interested in different types of products and services. We increase the conversion rate of visitors to purchasing customers by attracting surfers who are pre-qualified. How? We search for sites that attract people with similar interests as those of our clients' target market. We then advertise on those targeted sites and use various strategies to maximize our clients' advertising dollar.
Campaign Optimization
Once we determine the best mix of sites on which to advertise, our work has only just begun. Our in-house experts are constantly analyzing the results and making adjustments to maximize their effectiveness. We diligently study the numbers in terms of ad units served, click-through rates and, most importantly, new acquisitions. Often immediate action is taken. It is this 'on the fly' optimization, our lightning-fast response and our commitment to the bottom line that makes Grafix Softech the best in the business.
Reporting
Our centralized ad management system, 'AdMaster', provides our campaign management team with real-time data on clients' campaigns. This system gives us the ability to know where we stand with each site at any given moment and empowers us to make well-informed decisions on campaign optimization. Our proprietary technology enables us to provide our clients with up-to-date, clear and detailed reports on a bi-weekly basis, or anytime upon request.
|
|