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Tej Kohli Biography

Tej Kohli Biography

From his vantage point at the head of a global business spanning IT, real estate and cosmetic surgery with an annual turnover in excess of $100 million, It was his late father, a respected Indian economist and journalist, who identified Kohli’s drive and ambition in boyhood and encouraged him to study electrical engineering at the prestigious Indian Institute of Technology in Kanpur.

After graduating, he was taken on by a small Delhi company making tachometers. One day, he was asked to oversee the placement of digital timers in the conveyor belts of a battery-making plant. Kohli realised that new microprocessor technology could vastly improve the plant’s efficiency but managers refused to hear him out. He recalls, with comic animation, “I burst into the office. My speech came out all muddled up as security guards tried to manhandle me out.”

Naive as he was, Kohli chuckles at how puzzled he was when ordered  a letter of credit and he signed a lucrative contract at his employer’s company. He adds, “Those with a strong work ethic will always do well. I value employees who work tirelessly to build the company and they reap the rewards. An individual’s selfless dedication always shines through, especially when their sole purpose is to see the company succeed and of course in the company’s success lies yours.”

As a self-styled ideas man, Tej is fascinated by youth, the progenitors, he believes, of innovation. His core business is the IT company, Grafix Softech, which provides payment solutions for e-commerce. Founded in 1998 in Costa Rica, it found a niche in the Central American republic’s thriving
online gaming and dating activities.

He came to fatherhood reasonably late after marrying his wife, Wendy and it inspires, drives and brings out the mischievous child in him. Wendy is far stricter with the children, Sean, 11 and Cassia, 8; “I sometimes sneak down to the swimming pool with them after she is asleep.” They are being educated at, Wellington College, hence the Thames-side home in the English countryside where he is a genial and hospitable host.

Fatherhood cemented his commitment to philanthropy, through the Tej Kohli Foundation, set up in 2002 with Wendy. She is a qualified but non-practicing dentist who enjoys using her intellect to disseminate their fortune to the tightly focused projects they have chosen. It began with 12 severely disabled children in Costa Rica, he explains, “one went on to take a high degree in organic chemistry; another will need life-long help from us. It’s about giving each the best possible life they can have.”

Now they aid many deprived children in Costa Rica, including the provision of midday meals, assistance with therapy and educational scholarships. The Foundation is funded solely through Kohli’s personal wealth, “the number one rule is that I never accept donations nor is there any crossover between my business interests and philanthropy. It must have impact and be sustainable. Intermediaries were taking cuts so we now go directly to suppliers.”

In India, where there are 14 million blind people, he funds cataract surgery, corneal transplants and a mobile bus which travels to the rural poor equipped with the latest ophthalmological equipment, “It was very emotional when we witnessed our initial patient seeing his wife and sons for the first time.”

A huge admirer of Bill and Melinda Gates’ charitable work, he says, “My wife and I want to give something back and help others. It is our passion. What Gates has done has been so impressive, especially as he supported a variety of initiatives that were vitally important but not necessarily in the news, like TB and Malaria when most big name charities were focusing on AIDS.”

It is only made possible though, by the continued fiscal health of his businesses. What he really likes is involvement in sectors that are not fully developed, “What really excites me are data analytics and new e-commerce applications.” He is now working on assembling a top flight consortium of data analytics companies from around the world, These existing businesses have industry experts and regional credibility. He is also an investor in a new paradigm of cosmetic surgery, “We’re building a big multi-clinic brand in the USA, which we will take to the huge untapped markets of China and India.”

But when it comes down to business deciding which projects to pursue is hard, he says, “The hardest thing is to decide which projects not to pursue. I go with my gut feeling. However, by bringing together these experts from dierent parts of the world we can collectively build an even stronger platform and bring even better value to their existing clients while lowering costs and creating economy of scale.” When it comes to his Foundation, though, the decision mostly comes from his heart.

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Tej Kohli, CEO announces establishment of India development center

India Development Center

Announcing the establishment of GrafixSoftech Asia Pvt Ltd in Hyderabad, India.

Tej Kohli, CEO of GrafixSoftech, announced today the opening of a research and development arm in Hyderabad, India. This new office will allow GrafixSoftech to offer additional cutting edge internet marketing solutions while attracting talented and world class engineers from across India and the world. The center has already attracted talented world class engineers from top tier IITs and RECs, and the management and senior engineering team has extensive experience in identifying and solving technical problems across a broad spectrum of markets, including internet and database technologies and mission critical embedded systems. Over time the company plans on growing the facility to better serve its evolving customer base while maintaining costs.

The center will engage in providing cutting edge marketing solutions to support the growing business needs of its parent company. In addition to this the center will also work on various internet marketing products.

During the initial few weeks of its establishment the development center has been able to attract talented and world class engineers from the reputed IITs and RECs. The management and senior engineering team has extensive experience in identifying and solving problems in a broad spectrum of areas including internet and database technologies, mission critical systems and embedded systems at companies like IBM, Netscape and Oracle.


About Grafix Softech S.A.

Grafix Softech S.A. is a privately held company located in San Jose, Costa Rica. Grafix Softech has been successfully marketing E-businesses / turnkey solutions. Grafix Softech S.A. has maximized R.O.I. on the Internet. Marketing takes experience, commitment, and a passion for excellence all attributes of the Grafix team. Grafix Softech S.A. has been at the leader of the e-volutionof of marketing on the Internet from its inception.

With headquarters in Costa Rica and operations in India, Grafix Softech is led by Tej Kohli. Tej Kohli has played a stellar role in the growth of Grafix Softech, and his efforts have helped make it one of the world’s leading online marketer.

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Tej Kohli Biography: Scholar to Entrepreneur

Tej Kohli Biography: International Businessman & Philanthropist

Tej Kohli Biography: International Businessman & Philanthropist

Tej Kohli is an international businessman and philanthropist, with a diverse portfolio of commercial and charitable operations in the Americas, Europe, the Middle East and India.

Mr Kohli is a graduate of the prestigious Indian Institute of Technology at Kanpur, where he gained his B.Tech in electrical engineering. After five years’ experience in the field, Mr Kohli identified a gap in the market for e-commerce platforms and, combining his passion for technology with a natural acumen for business, established his first company, Grafix Softech, in the late 1990s.

Grafix Softech is now one of a number of flourishing high-tech companies based in Costa Rica, and has additional offices around the world. Grafix Softech also has a significant presence in India, along with a number of other businesses owned by Mr Kohli, to take advantage of the country’s booming IT industry. Still privately owned by Mr Kohli, Grafix Softech has a turnover of several hundred million dollars, and employs just over 500 people worldwide.

Since establishing his first company, Mr Kohli has acquired significant interests in a number of growth industries. These range from real estate in the Middle East, to reconstructive and cosmetic surgery worldwide. He continues to invest in forward-looking industries through the venture capital division of his company. However, his keen personal interest in IT and technology means that this industry remains his primary focus. Mr Kohli personally follows developments and innovations in both technology and business practice to ensure that his ventures remain at the head of their chosen sectors.

Mr Kohli believes that success comes from personal hard work and discipline and remaining open to new possibilities and opportunities, as well as finding and nurturing the right people to work with. The average length of tenure for Mr Kohli’s employees is ten years, and all his companies emphasise the need to support individuals to produce their best work. Mr Kohli established his eponymous charitable foundation with this emphasis on the potential of the every individual, particularly the young, in mind.

The Tej Kohli Foundation provides services in two principal areas. In Costa Rica, the Tej Kohli Foundation provides food, support and education scholarships to under-privileged children, through local established partners and its own grass-roots organisations. The initial pilot program assisted a small group of disabled children and produced such positive results that it was extended and has now helped more than 800 individuals in total.

In India, the Tej Kohli Foundation is principally involved in the area of corneal transplants with the goal of assisting the country’s two million people who suffer from curable blindness. The Foundation has an open-ended commitment to the Nirmaya hospital in Gurgaon, Haryana. The Foundation has also launched a mobile corneal transplant unit which will operate in the National Capital Region of India. Launched in 2007, the program has already helped 1,000 people and with the infrastructure and procedures now in place, aims to help an additional 1,000 every year. In addition to funding the transplants themselves, the Corneal Transplant Program aims to raise awareness about the issues involved, facilitate transplants and popularize donation, which is currently the biggest barrier to the successful treatment of a greater number of people.

The Tej Kohli Foundation does not accept external donations, but is constantly looking for individuals who are able to put its programs into practice at grass-roots level. As with his business interests, Mr Kohli is constantly looking for new opportunities where direct, targeted, charitable support will change people’s lives.

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How Grafix Softech Conducts Online Marketing Campaigns

How Grafix Softech Conducts Online Marketing Campaigns

Online Marketing Strategies

A marketing campaign will only be successful if one sets goals and then employs quality strategies to reach them. Grafix Softech will first evaluate an e-commerce or affiliate marketing site in a process which leads to identification of possible problems. The problem is then addressed to professionals who optimize the e-commerce website by integrating better navigation methods and redesigning graphics as a way of improving the websites conversion rate. At first, some of the changes made to a website will apparently seem insignificant but will always reap great profits in the long run.

Focus on target market

Grafix Softech helps its clients get quality leads to their e-commerce websites by focusing on target audience only. The firm has established relationships with many websites which cover the interests of almost each and every online marketer. For instance, if a client deals in computer accessories, the firm will try as much as possible to advertise the client’s products on blogs and websites with related information.


Identifying the best sites on which to advertise products is just an initial step in a marketing campaign led by Grafix. The firm will then assign professionals who dedicate their working time to analysis which makes it easier to make modifications. If a campaign strategy is not yielding desirable results, it can either be eliminated or modified for maximum efficiency. Grafix Softech is reputed for its emphasis on immediate action; coincidentally this is one of the reasons why most marketers prefer the turnkey solutions the firm.


Grafix Softech is at the exposure of a centralized advertisement management system which provides marketing professionals with real time information on a client’s campaign efforts. AdMaster is the innovative software used to produce reports on the progress of a websites seo campaign. Depending on a client’s plan, the reports can either be produced after a fortnight, in a month or upon request.

Other Services

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Job Opportunities available at Grafix Softech

Grafix Softech S.A. a leading online marketer is seeking dynamic leaders that can grasp concepts quickly in the following areas: design, marketing and operations. Bring your fresh, creative ideas to this established and growing company.

We’re seeking individuals with a lot of entrepreneurial spirit who want to join a company with a proven track record. We are fast-paced and on the leading edge, implementing real solutions for real customers. We are looking for world-class talent… people who are committed to making a difference and have the skills and experience to make things happen.

With headquarters in Costa Rica and operations in India, Grafix Softech is led by Tej Kohli. Tej Kohli has played a stellar role in the growth of Grafix Softech, and his efforts have helped make it one of the world’s leading online marketer.

Current Job Opportunities

UNIX/Linux System Administration

Our client is looking for a Senior UNIX Systems Administrator you will be responsible for the operation, administration, maintenance, upgrading and security of all UNIX based systems in a 24×7 production environment.

The successful candidates will need to provide recommendations on the design, development, maintenance and modifications of systems, processing and communications equipment to meet the management information needs of the firm. As well as maintain knowledge of development in the area of systems and hardware to assure that new developments within the information field are incorporated in future system. Applying candidates need to have 5 + years experience with system administration of UNIX/Linux (Server) and experience with load balanced, Internet Web Servers in a UNIX production environment. Candidates also need to have expertise in TCP/IP Networking and

Other Requirements:
– Domain Name Service (DNS) in corporate environment utilizing BIND 8.2 or greater
– Internet Mail Exchangers, specifically using qmail
– Experience with bash, awk, and perl scripting
– LDAP directories is a plus as well as MySQL or other RDBMS
– Experience in Linux preferred
– Excellent communication skills and the ability to work within a team environment.


Professional Web Developer

Responsible for the contribution of original design ideas in alignment with online brand style and tone. As a member of the creative team, this person will provide design support and work closely with the team from concept to final design implementation.

This person will develop creative solutions for short-term Web initiatives and be responsible for various Web graphic components such as page layout, special promotional pages, ad banners, user interface, and content flow.

Knowledge of:
– Knowledge of Photoshop, Illustrator, ImageReady and other Web image editing tools
– Good oral and written communication skills
– Ability to meet deadlines; manage multiple tasks simultaneously and keep track of details.
– Able to work in a team environment.
– Able to troubleshoot and resolve unexpected issues quickly and efficiently
– Able to adjust to a fast paced, high pressure environment
– Must possess skills in creative and visual thinking
– Must be a self-starter, dedicated, and highly motivated to excel
– Able to communicate verbally as well as develop visual comps in a timely manner
– Computer literate in both Windows and Macintosh O/S Knowledge of Web production process.

Other Requirements:
– Provide original thoughts and ideas to base concepts and/or creative strategies.
– Provide assistance in the day-to-day support of Oline Web properties.
– Design and build web pages using a variety of graphics software applications, techniques, and tools.
– Design and develop user interface features such as navigation, site animation and special effects.
– Develop designs that support the organization’s overall online strategies and goals.
– Perform Web site editorial activities including researching information to enhance the value of the site.


Web Portal Staff

We are currently recruiting for a web designer with heavy portal experience. You will be responsible for the contribution of original design ideas in alignment with Online brand style and tone. As a member of the creative team, you will provide design support and work closely with the team members from concept to final design implementation. This person will develop creative solutions for short-term Web initiatives (small promotions and campaigns) and be responsible for various Web graphic components such as page layout, special promotional pages, ad banners, user interface, and content flow.

Further you will manage varias overall day-to-day activities of the web portal. Including participating in forum discussions and keeping a pulse on the competition in the industry for our portals. Understanding the marketing aspects of e-commerce is highly preferred. Being an avid sports enthusiast is a plus as well.

Technically speaking, experience with the following is preferred: Photoshop, Dreamweaver, PHP, ASP, JavaScript, and other web based languages and technologies. Working with Linux servers is a plus. Understanding of the bases of portals as a business concept and being self-motivated and willing to work in a growing team environment is a must.

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